Field-tested since 2011
Reels, rods and terminal tackle proven on open water — from the Florida flats to the Norwegian coast.

The range
Carbon blanks, one-piece and travel builds for bass, surf and inshore.
13 products
Spinning, baitcasting and BFS reels with sealed carbon drag.
14 products
Hand-finished hard baits, soft plastics and jigs that swim true.
16 products
8-strand braid, copolymer mono and fluorocarbon leaders.
10 products
Hooks, swivels, jig heads, floats and ready-tied rigs.
12 products
Tackle bags, boxes, nets, pliers and polarised eyewear.
14 products
Moving fast
Why Cloubay
Most tackle does not break at the blank or the body. It fails at the drag, the bearing and the coating — so that is where the money goes.
Up to 22 kg of stacked carbon, sealed behind a gasket so salt and sand never reach the washers.
Cut from a single billet, not cast. The gear train stays aligned when a fish loads the reel sideways.
Every finish is chamber-tested to ASTM B117 before it goes into production.
Manufacture with us
We have run our own tooling in Weihai since 2011 — the rod and reel capital of the world. Private label, custom blanks, custom packaging.
Request a quoteFrom the water
“Two seasons of surf casting on the Atlantic and the drag is still as smooth as day one. I stopped rinsing it religiously and it did not punish me for it.”
“I run a small charter operation and I buy these twelve at a time. Nothing has come back with a gear problem yet, which is more than I can say for the brand I ran before.”
“Ordered a private-label run of 300 rods. Samples in two weeks, production on the date they quoted, and the packaging came out exactly as the artwork.”
New releases, restocks and field notes. Roughly twice a month, never more.