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Cloubay began in a Copenhagen flat in 2019, when a paediatric nurse and a product engineer could not find a wrap that worked for a reflux baby. Six years later we ship to 38 countries and still test everything at home first.
The long version
Most baby brands launch forty SKUs a season. We launch four or five, and we kill about half of what we prototype. A product only ships when the test panel would buy it again with their own money — we ask them, in writing, every time.
That means we say no to a lot: the light-up toys, the plastic tat, the thing that solves a problem nobody actually has at 4am. What is left is a short, deliberate range you can buy once and hand down twice.
We manufacture with four long-term partners in Vietnam and Portugal, all audited annually by an independent third party. Our team visits each site at least twice a year. Wages, hours and safety records are published in our annual impact report.
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What we hold to
Independent lab testing on every production batch, not just the first sample. Certificates go out to any customer who asks, and results are archived for ten years.
Four partner factories, audited annually, visited twice a year by someone on our team. No unnamed sub-contracting, no surprise third sites.
Spare parts for seven years, free repair on anything structural, and a resale programme that puts used gear back into circulation instead of landfill.
Milestones
Forty units, sold to friends and the antenatal group. All forty came back with notes.
Forty families across four climates agree to trial everything for eight weeks before launch. They still do.
Two years of prototyping later, the range grows past carrying — with the same clinicians signing it off.
No customs surprises, anywhere we ship. It took a year of logistics work and it was worth it.
Free structural repair for seven years, and a marketplace for gear that has outlived its first family.
Come and work on this
Design, quality engineering and customer care roles in Copenhagen and Hong Kong. Parents and carers strongly encouraged to apply.
See open roles
