Since 2019 · Rotterdam
Cloubay started because one of us tried to ride 14 kilometres to work on a cheap electric bike and gave up in six weeks. The motor surged. The battery quoted 80 kilometres and delivered 35. When the controller failed, nobody would sell us the part.
So we did the unglamorous version instead. We picked one battery platform and stuck to it across the range, so a pack from a 2021 Vector still fits a 2026 one. We put a torque sensor on every model, including the cheapest, because the difference in ride feel is worth more than any spec sheet line. We publish range figures measured the way you will actually ride, and we say so.
Seven years later there are 180,000 Cloubay bikes on the road in 32 markets. The warranty claim rate last year was 1.2%. That number is the one we are actually proud of.
None of these are new ideas. They are just expensive enough that most brands at our price skip one or two of them.
A magnetic or strain-gauge torque sensor reads pedal input a thousand times a second and matches the motor to it. Cadence-only systems cost about €40 less per bike and feel like a light switch. We do not use them.
Same cell format, same mount, same BMS protocol since 2021. A replacement pack ordered in 2032 will fit a bike bought today, and we hold spares for seven years after a model is retired.
UL 2849 for the complete bike and UL 2271 for the pack in North America; EN 15194 in Europe. Test reports are on file and we will send them to any dealer or insurer who asks.
Standard bottom brackets, standard rotors, documented torque specs, no proprietary tools and no sealed electronics. Manuals and exploded diagrams are free to download.
Three people, one rented workshop in the Merwe-Vierhavens district and a first prototype welded from an off-the-shelf frame.
We stopped chasing cell suppliers and standardised on one pack architecture. Everything since has been backwards compatible with it.
UL 2849 certification and a warehouse outside Salt Lake City. Two-day delivery to most of the western states.
Our first purpose-built cargo frames. Twelve months later they were a third of everything we shipped.
The line-up you see today, plus a dealer network of 400+ service points across Europe and North America.
The greenest e-bike is the one nobody throws away. That is why we hold spares for seven years, publish repair manuals for free, and run a battery take-back scheme in every market we sell into.
Send any Cloubay pack back at end of life, freight paid, and we route it to a certified recycler.
Currently 42% post-consumer content across the Glide and Vector series.
Moulded pulp and paper tape since 2023. The box is recyclable kerbside almost everywhere.
Free shipping, 14 days to change your mind, and a two-year warranty on everything that matters.